Intellectual Business Community

Marketing as a social process: Individuals obtain what they need and want through creating and exchanging products and values with others. Marketing is wider and it includes:        Find out / anticipate what consumer wants,   Demand management by: - Developing product.                                              - Pricing and promoting. Marketing people are involved in 10 types:   ·        Goods:  physical outputs from different industries of a company. ·        Service:  intangible goods. ·        Experience:  valuable asset for enhancing performance as it is versed with high knowledge and skills. ·        Events:  shows, sports events, artist performance, products presentation....

     The word or concept business growth has been defined differently according to different groups of people as follows:        Financial interest people : these group of people define it as the increase of profitability or share value as the great turn over, thus according to them just the increase of profitability is the growth of the business.        Business analysts:  they have defined business growth in the context of broader range, increase number of customers or of patents.          Researchers:  they have expressed it as the increase or growth of employment, thus to this group when the number of employees increases than before then it is a sign that the business has grown.          Customers:  according to customers when the standard of services increases or develops, improvement of q...