NAMING THE BUSINESS

NAMING THE BUSINESS


Most people would have worked out a name for their company long before this point in the business plan, probably because choosing a name in one of the more fun aspects of starting a business. But if you haven’t done it yet, now is the time and if you have done it, now is the time to do it properly.
Doing it properly means considering what you’re selling, to whom you’re selling it, and the resultant image you wish to project.

Names chosen only for their personal meaning to you will not boost sales. If you last name is Goldstein and your partner’s last name is Hornsby, you and your partner might think that “Goldhorn bathtub repair” is a great name for your company. It’s not. It has meaning only for you and it doesn’t sell.

Try and choose a name that will:

• Get attention,
• Be easy to remember ,and
• Project the image you want.

But choosing the name is a balancing act. Naked sex clock store will surely get attention and folks aren’t likely to forget it but is it image you want to project?

Whatever name you choose, you should be able to explain, in your business plan, how the name works to project the appropriate image for your company.

Comments

Post a Comment

Popular posts from this blog

How to Raise Start-Up Capital

Image
One of the aspects that entrepreneurs find most daunting is raising start-up capital. Gone are the days of pitching investors with hot new technology ideas. Today, entrepreneurs are much more likely to dive into their own pockets and hunker down for a battle to start up and stay alive. But if you don't have the cash in your wallet, what do you do?  Luckily, there are still options for funding new companies but finding and securing the cash will take careful research, good negotiating skills, and, above all, an unflagging commitment to launching your new business. Start your capital search with a good business plan that shows investors and lenders your company's potential. Follow that up with a thorough knowledge of the resources available and a determination to make your business a reality and you should be on your way to uncovering a source that fits your new business's cash needs.
Read more

COPYRIGHTS

Image
The copyright laws sever to create property rights for certain kinds of intellectual property, generally called works of authorship. Copyrights laws protect the legal rights of the creator of an original work by preventing others from reproducing the work in any other way.   Kind of intellectual property   Modern copyrights laws serve to protect a variety of intellectual property ranging from songs and jingles to computer software and proprietary databases. The intellectual property under copyright laws can be classified as follows.   Literary works   These cover published works, including books, articles, journals, and periodicals, as well as manuscripts. Even adaptations, translations, and abridgments are taken as original works and are protected under copyright law. Very importantly, these also cover computer programs and computer databases.   Dramatic works   A dramatic work means a work capable of being physically performed. It need not
Read more

3 Most Important Things for Personal Growth

Image
  Personal growth is a lifelong process of improving oneself, becoming more self-aware, and discovering new things about oneself. While there are many factors that contribute to personal growth, here are three key elements that are often considered essential: Self-Reflection and Self-Awareness: Developing self-reflection skills and cultivating self-awareness are crucial for personal growth. Taking time to understand your thoughts, emotions, strengths, weaknesses, values, and beliefs allows you to gain insights into your patterns of behavior and make intentional choices. Self-reflection can be practiced through activities like journaling, meditation, mindfulness, or seeking feedback from others. It enables you to identify areas for improvement, embrace personal strengths, and make meaningful changes. Learning and Continuous Education: Committing to a mindset of continuous learning and growth is vital for personal development. Actively seeking new knowledge, acquiring new skills, and
Read more