E-marketing

What is e-marketing?

The terms E-Marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.

E-Marketing is the process of marketing a brand using the Internet.

It includes both direct responses marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

By such a definition, E-Marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.

The benefits of E-Marketing over traditional marketing

      Reach

The nature of the internet means businesses now have a truly global reach.

While traditional media costs limit this kind of reach to huge multinationals, E-Marketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.

Scope

Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services.

E-Marketing includes, among other things, information management, public relations, customer service, and sales.

With the range of new technologies becoming available all the time, this scope can only grow.

Interactivity

Whereas traditional marketing is largely about getting a brand's message out there, E-Marketing facilitates conversations between companies and consumers.

With a two-way communication the channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive.

Immediacy

Internet marketing is able to, in ways never before imagined, provide an immediate impact.

Demographics and targeting

Generally speaking, the demographics of the Internet are a marketer's dream. Internet users, considered as a group, have greater buying power and could perhaps be considered as a population group skewed towards the middle-classes.