Intellectual Business Community

  Money Is Not Evil One of the greatest failures of the educational system is the failure to provide financial  education to students. Educators seem to think that money has Some sort of quasi-religious or cult-like taint to it, believing that the love of money is the root of all evil. As most of us know, it is not the love of money that is evil—it is the lack of money that causes evil. It is working at a job we hate that is evil. Working hard yet not earning enough to provide for our families is evil. For some, being deeply in debt is evil. Fighting with people you love over money is evil. Being greedy is evil. And committing criminal or immoral acts to get money is evil. Money by itself is not evil. Money is just money.   Your House Is Not an Asset The lack of financial education also causes people to do stupid things or be misled by stupid people. For example, in 1997, when I first published Rich Dad Poor Dad and stated that “Your hou...

What's important to the success of small-business owners and entrepreneurs? Knowledge, skill and talent. However, many competitors have the same traits you do. The key to beating the competition and achieving success is mental, reflected in one's attitude, totally controlled by the individual and requires no cash. This holds true in most human endeavors besides business — in sports, the arts and politics. How many times have we seen the underdog team or player win over the more talented opponent? The difference is often attitude. These 12 attitudes attributes can put you in the right mindset for achieving entrepreneurial success. 1.     Have passion for your business  Work should be fun. Your passion will help you overcome difficult moments and persuade people to work for you and want to do business with you. Passion can't be taught. When it wanes, as it surely will in difficult times, take some quiet time. Whether it be an hour or a week, t...

Branding  is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business? Simply put,  your brand is your promise to your customers. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be. Things that can be branded? Products:  Physical outputs from different industries of a company. Service:   Intangible goods. Experience:  Valuable asset for enhancing performance as it is versed in high knowledge and skills. Events:   Shows, sports events, artist performance, product presentation. Persons:   Celebrity marketing. Places : Cities, regions. Properties:   Buildin...