How to Define Your Brand?
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business? Simply put, your brand is your promise to your customers. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be. Things that can be branded? Products: Physical outputs from different industries of a company. Service: Intangible goods. Experience: Valuable asset for enhancing performance as it is versed in high knowledge and skills. Events: Shows, sports events, artist performance, product presentation. Persons: Celebrity marketing. Places : Cities, regions. Properties: Buildin...