Intellectual Business Community

What is e-marketing? The terms  E-Marketing ,  Internet marketing  and  online marketing , are frequently interchanged, and can often be considered synonymous. E-Marketing is the process of  marketing a brand using the Internet . It includes both direct responses marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, E-Marketing encompasses all the activities a business  conducts via the worldwide web  with the aim of attracting new business, retaining current business and developing its brand identity. The benefits of E-Marketing over traditional marketing        Reach The nature of the internet means  businesses now have a truly global reach . While traditional media costs limit this kind of reach to huge multinationals, E-Marketing opens up new avenues for smaller businesses, on a much smaller bud...

   With the current economic crisis, we are seeing businesses fail at a greater pace. Companies that have had past success records are downsizing at substantial rates, not to mention those that are completely closing their doors. Large companies aren’t the only ones feeling the crunch of economic hardship. Small businesses are going out of business as well. On top of the challenge to survive the first two years of business, inflated costs of doing business are growing at rates never seen before. The question then is, “What do you do when your business fails?” For many small businesses they started with someone’s savings, an investment fund, loans from friends and family just to get started. Now that’s gone, the reality of “shutting down shop” sinks in and the entrepreneur/small business owner is again with his idea and the thoughts of what could have been. At some point, you have to embrace the reality that it’s over and when that happens now what? Focus o...

A trademark is a word, figure, numeral, design, or a combination of any of these, used to identify and distinguish the goods or services of a business from those marketed by others. In other words, it establishes the relationship between the goods and the manufacturer. A trademark can relate to both products and services. Some interesting trademarks are given below: -        Numbers can be trademarks like in the case of 501 tea and 555 cigarettes. -        Symbols can be trademarks like those of Mercedes Benz or Apple computers. -        Orange cell phone service has successful managed to include the color orange as its trademark. There are many causes of the color part of the trademark. -        Sound like: MGM`s “roar of the lion” can also be a trademark. WCB’s “Wasafi” can also be a trademark. 1. ...

The digital world is a beautiful thing. Apps boost our productivity and elevate our personal lives. eBooks make reading more accessible and elegant. Social media platforms like Facebook and Twitter connect us - and allow for the sharing of information in radically new ways. But along with the opening of new frontiers that technology brings, I'm witnessing a closing of something else. We just don't personally interact in the same ways that we once did. Tempers have grown quicker. Conversations have become shorter. And good manners are becoming obsolete. People write things online that they'd never dare to say to another human being in person. Critics abound. Cynics flourish. And controversy seems to get more views than simple acts of decency - and humanity. Yes, I completely get I'm painting the world we reside in with some broad brush strokes. Yes, there are massive amounts of people who are polite, kind and awesome. And yes, there are complete communities of i...

AN INTRODUCTION Most organizations rely on research to inform and improve their decision making Since resources are scarce, organizations should understand needs and opinions of customers and other stakeholders (This is where the value of research lies) Research has the ability to provide high quality information for planning and decision making Thus research allows: •           Better quality decision making •           Better use of resources •           Better products •           Better policies •           Better relationship with customers and other stakeholders IS RESEARCH A COST OR INVESTMENT? Evidently, organizations which spend more on research are more successful in the long run, thus; RESEARCH IS VIEWED A...